Jewell Treats to move from SouthPark kiosk to uptown storefront

Jewell Treats Natural Cupcakes announced Tuesday they have opened a a storefront location on the second floor of the Hearst Tower uptown, at 214 N. Tryon Street.

The current kiosk at SouthPark Mall will close Aug. 31.

“We are very excited to be moving to The Hearst Tower,” says owner Mimi Jewell in a press release. “In addition to our new in-store kitchen, this move enables us to better reach our customers and provide them with a new, fresh and improved customer experience.”

Jewell says she'll also be rolling a new menu with an assortment of baked goods, in addition to the natural cupcakes.

The new location will also allow for curbside delivery for all orders, as well as after-hours and weekend deliveries on orders for a dozen or more cupcakes.

Jewell Treats will maintain a limited presence at Southpark Mall through its partnership with Crunch Salads, located in the Southpark Mall food court, Jewell said.

Crunch Salads will sell limited quantities of cupcakes, and customers who have placed orders larger than one dozen cupcakes will be able to pick-up orders from Crunch Salads during regular mall hours.