Tuesday, July 8, 2014

Charlotte's JJ's Red Hots to hit college campuses

JJ's Red Hots, with locations in Dilworth and Ballantyne, announced on Tuesday a new business partnership that will bring the hotdogs to college campuses.

JJ's is partnering with Chartwells Higher Education, a division of Compass Group North America, to get its food served at higher education institutions. Florida Atlantic University in Boca Raton will be the first spot to get the hotdogs, as well as a customized menu and a special FAU DOG designed for the university.

“The high energy of a university setting is right in our sweet spot, because we like to have fun with our brand and we don’t take ourselves too seriously," JJ's owner Jonathan Luther said in a statement.

JJ’s Red Hots was honored in May for making Fast Casual’s list of the year’s top 50 restaurants, the only Charlotte-area brand to receive recognition. It finished 43rd on the publication’s annual “Top 100 Movers & Shakers” list.