Wednesday, January 15, 2014

'Sweet Joint' celebrates grand opening in Ayrsley on Saturday

Valerie Carrothers want anyone with a sweet tooth to come to the official grand opening of her store, Jaz-Jan The Sweet Joint, which sells an assortment of gourmet cupcakes, cakes and cookies.

The event begins 2 p.m. Saturday at 2026-A Ayrsley Town Blvd., near I-485 and South Tryon. There will be prizes, raffles, price specials and live music performed by Jaz-Jan’s own Sweet Joint jazz band.

Carrothers describes her desserts as bringing back the taste of the old days, "when Mom used to cook cakes and cookies at home."

Carrothers, who is 51, spent years in the corporate world as a contract manager and accounts receivable analyst.

"I've done many things, and now it's time for me to venture out on my own," she said. "If I'm going to work hard, I might as well work hard for myself."

(Photos courtesy of Jaz-Jan.)

Her business -- named after her 18-year-old twins, Jasmine and JaNey -- debuted in 2012 at a kiosk in Carolina Place Mall.

"I enjoyed it, but I figured I needed my own place to expand."

She picked Ayrsley because of the foot traffic generated by the hotels, apartments, small businesses and the movie theater nearby. Products are baked onsite daily, Carrothers said. Jaz-Jan's includes seating and free WiFi, and also serves coffee and Gastonia-based Tony's Ice Cream.

Learn more at, or call 980-237-1223. And check out the assortment of treats at Jaz-Jan's photo gallery, here.