Bank of America put that question to more than a thousand small business owners across the country as part of its Small Business Owner Report for November.
The day after Thanksgiving – and the entire Black Friday weekend overall – is expected to draw up to 147 million shoppers, according to the National Retail Federation.
But the majority of small business owners polled don’t expect to claim much of that retail sales pie on Black Friday or Cyber Monday, according to the Bank of America study.
When small business owners were asked about the importance of Black Friday:
-75 percent said the day has “no effect on my business’ bottom line.”
-16 percent said the day has “a minor impact.”
-7 percent called Black Friday “one of many significant factors that impact my business’ bottom line.
-1 percent agreed that “if it weren’t for Black Friday, I wouldn’t be in business.”
For the report, Braun Research surveyed 1,003 small business owners by phone between Sept. 9 and Oct. 7. The businesses employ between 2 and 99, and have annual revenues ranging from $100,000 to $4,999,999. An additional 300 small business owners were surveyed in nine target markets.