Tuesday, October 22, 2013

SiriusXM to launch "Business Radio," powered by The Wharton School

SiriusXM Radio and the Wharton School of the University of Pennsylvania recently announced a new 24/7 business radio channel called "Business Radio Powered by the Wharton School," to launch in early 2014. 

"From hiring and motivating staff to creating a business plan to raising capital and financing businesses, the channel will be delivered directly by the world's top business experts and leading minds in business education at The Wharton School," a press release said. 

Business Radio -- which will air via satellite on SiriusXM Channel 111, and through the SiriusXM Internet Radio app -- will feature world-renowned and distinguished professors and alumni as regular weekly hosts, plus executives, entrepreneurs, innovators and other experts as special hosts and guests.

Programming currently in development is expected to include:
  • Market Update with Jeremy Siegel: a weekly, in-depth analysis of the dynamics of the stock market.
  • Launch Pad: New ventures go live on Business Radio and listeners weigh in. 
  • When Things Go Wrong: Listeners share customer service experiences gone awry and Business Radio gets to the bottom of the situation. 
  • Sports Business: listeners are invited behind-the-scenes to explore the business issues underlying the multi-billion dollar sports industry.
  • The Business of Retailing: understanding and managing retailing, the economy's largest sector. 
Visit www.siriusxm.com and www.wharton.upenn.edu for more information.

“Our listeners will get direct access to some of the brightest minds in business today," said Scott Greenstein, President and Chief Content Officer, SiriusXM. This channel will offer information to a range of listeners, "whether they are first-time job candidates, managers, entrepreneurs or even CEOs.”

SiriusXM Radio Inc. has more than 25 million subscribers.