Tuesday, February 18, 2014

Meet Entrepreneur Barbie, Mattel's latest

Mattel's latest Barbie does more than ride in a convertible and lounge in a bikini. This gal runs her own business. Meet, Entrepreneur Barbie -- a chic briefcase-toting, shift-dress-wearing, smartphone-wielding and tablet-surfing career girl, the newest doll in the company's "I Can Be" career line. She'll take her spot beside other careerists such as Doctor Barbie, Actress Barbie, Teacher Barbie and Ice-Skater Barbie. (Perfect timing, eh?)

Mattel's new Entrepreneur Barbie 

The grand unveiling was at the American International Toy Fair in New York which opened over the weekend.

A spokeswoman for the Fortune 500 company said it's the first time in Barbie's 55-year history that she has taken on this role, CNN reports.

"In all likelihood, she's been an entrepreneur before," writes Entrepreneur Magazine editor Linda Lacina. "With playsets like travel agencies, fashion ateliers and even a McDonald's dotting the collection of the years, one would hope she ran those operations and wasn't just a worker bee."