Wednesday, March 12, 2014

Griffin Home Health Care updates business model

Already in business in the Charlotte area for more than three decades, the family-owned Griffin Home Health Care made some changes this year.

Richie Griffin, left, is COO of Griffin Sports,
Health and Wellness. William "Bill" Griffin, right,
founded Griffin Home Health Care, Inc.
In January, the company added a new division -- Griffin Sports, Health and Wellness, providing services that "encompass wellness and healthy living," says COO Richie Griffin.

The updated business model marks a change for the company, founded in 1983 by Richie's father, William (Bill) Griffin, who launched the business as a health care equipment and supply company. The business typically focused on providing products and services to assisted living centers, nursing facilities and hospices.

Griffin also reaches customers seeking health care products through its two retail locations -- in Charlotte at 4231 Monroe Road, and in Gastonia, at 2515 E. Ozark Ave. Bill's brother, Jim, manages the Gastonia store.

Charlotte location at 4231 Monroe Road
To boost its revenue stream in recent years, Griffin enrolled in Medicare's competitive bidding program. Under this bidding process for the government insurance program, suppliers submit bids to provide certain medical equipment, such as hospital beds, according to Winning bidders get contracts as exclusive suppliers of specific equipment.

It's a formula that guarantees business, but it can be restrictive, Bill says. For example, a previous company contract to provide oxygen meant that Griffin Home Health couldn’t provide walkers to patients at facilities.

Bill says that prompted a reassessment of their business model: "What can we do as an organization to stay vital?"

The answer was launching the new division to reach a different set of customers.

"We were missing a big chunk of your family," with the focus on geriatrics, Richie said. "We were missing the folks who were well."

Housed within the company's Charlotte location, the new division takes up one side of the retail store. There are shelves lined with "wellness" equipment, including braces, exercise equipment and products for pain management. The other side of the store features Griffin's traditional offerings of medical equipment and supplies -- walkers, therapeutic shoes, a demo hospital bed.

Richie says several factors make the wellness division different from other sports-themed stores. Customer service staff receives manufacturers' training to fit braces and other equipment. Because the company is affiliated with the medical community, Griffin gets doctors' referrals and can file insurance claims, Richie says.

To get word out about the new wellness division, Griffin Sports is sponsoring the Matthews Athletic & Recreation Association, and has participated in event such as last year's Thunder Road Marathon expo and the Greater Charlotte Health & Fitness Expo in January.

New offerings are being considered, too -- including selling nutritional supplements, and providing short-term rentals of rehab equipment, such as treadmills.

Says Richie: "This is a market or niche that hasn't been filled in the past."

Check out video of the Griffins explaining both sides of the family business:

11 comments: said...

Home Business Mentoring

Home business mentoring will save you thousands, if your mentor has internet marketing leadership skills, is a teacher of internet marketing and home business, and has value to offer in the internet home business .
The purpose of a mentor is to show you the way and point out the hazards and mistakes that you would make if you did not have the guidance of achievers.

Value To Expect From Business Mentor

• Proof that they are successful and have already helped individuals develop an at home business
• A step by step system to build a business. With resources offered either for free or at discounted fees through a coalition of entrepreneurs
• Training seminars, and tutorials to educate you in a step by step order
• Access to support through email, texts and one on one time for questions and personal teaching to occur
• Weekly teaching seminars and tutorials through a service like go to meeting
• Advise on when to change direction or go to next step, or possibly skip one step and have you outsource a particular task
• Income streams, they should have several that they support with advertising email scripts responder messages. Show you how to start earning income with these residual income streams
• How and where to find other income streams
• Video marketing tutorial and step by step instruction or direction where to get the information on starting video marketing
• Article writing or call it copy writing. Tutorials and instructions
• How to distribute and who to distribute your Videos and Articles to. Point you to Media Sharing companies to maximize your time and multiply the number of sites your content is distributed to
• Offer you outsourcing of website and capture pages; the alternative free resources to develop them

I hope this has helped you to know what kind of value to look for and expect when searching for home business mentoring, and wish you success with your internet home business.

Elena Fraga invites you to view his articles like Home Business Mentoring

mira572 said...

Please continue to write more because it’s unusual that someone has something interesting to say about this. Will be waiting for more! To get new information visit here
home business ideas Adelaide
home business ideas

Pitar said...

Nice to find this great post..

homeservice005 said...

Thank you for this valuable information, I hope it is okay that I bookmarked your website for further references.
To get new information visit here
home business ideas adelaide
home business ideas

Free SEO Tools said...

Thanks a lot for your great post.your article is very interest.i hope you will give more interest post.

Online Msds said...

I like griffin-home-health-care as there is some valuable information!
I expect more updates!
home health care

Starhiherbs said...

Your Blog is simply superb. Useful content. Nice to read. Thanks sharing this

Curcumin Extract Manufacturers

mark zeliya said...

hi, I read your post, it gives us nice information how to help adult home care service , we learn more and more form your post, if you want to learn more about better home care service , visit my page here:

homebusiness241 said...

Thanks for sharing such kind of nice and wonderful collection......Nice post Dude keep it up.
I have appreciate with getting lot of good and reliable and legislative information with your post......
Personal Development Course
home based business

moon akondo said...

Home health care is very good service for sensitive patient which are unable to movement. So Now I am sharing a site where you will get all the service of home health care

Abdullahel Kafe said...

Great post. Its very interesting and enjoyable. Its must be helpful for us. Thanks for sharing your nice post.
disable people
famous disabled people