Tuesday, April 15, 2014

Brews news: NoDa Brewing Co.'s can design wins award

Let's be honest: NoDa Brewing Co. has some awesome beer cans.  And the Charlotte-based agency that designed them -- Saturday Brand Communications -- recently won a silver Addy Award in the "Packaging Campaign" category for it. (Also of note: On Friday, NoDa Brewing won a gold medal at the World Beer Cup for its Hop, Drop 'N Roll IPA. Seven other breweries in North Carolina won as well.)

Read more here: http://www.charlotteobserver.com/2014/04/14/4841234_noda-7-other-nc-breweries-win.html#.U02pPvldXgw#storylink=cpy

Read more here: http://www.charlotteobserver.com/2014/04/14/4841234_noda-7-other-nc-breweries-win.html#.U02pPvldXgw#storylink=cpy
Courtesy of Saturday Brand Communications

James Ward, creative director for Saturday, says the team wanted to tap into NoDa’s bohemian, artistic vibe for the designs, suggesting the kind of pop art seen in NoDa and capturing NoDa Brewing's personality.

Also important: Making designs you'd spot right away on shelves and in coolers.

Saturday Brand actually gave the trophy to NoDa Brewing owners Todd and Suzie Ford, so you can spot the trophy behind the bar.

Saturday also created the brewery's mobile-optimized website, which suggests where to find the brewer's beer near you. 

1 comments:

Anonymous said...

nifty work