Thursday, May 15, 2014

7th Street Public Market gets new neighborhood butcher

The 7th Street Public Market will soon welcome a new neighborhood butcher, What’s Your Beef, owned by local butcher Vic Giroux. Giroux will move into the location previously held by Meat & Fish Co., which is expanding and moving to another site.

"What’s Your Beef will offer the highest quality custom-cut, pasture-raised beef, chicken, lamb, veal, and pork at competitive prices – just like an old-fashioned butcher shop," according to a press release from uptown economic development group Charlotte Center City Partners and market sponsor Carolinas HealthCare Systems. 

The shop offers dry-aged Angus beef and 100 percent all-natural chicken. All of the meat prepared and sold by What’s Your Beef is hormone-free.

 “I like to know my customers by name,” Giroux said, in the press release. “The difference is in the taste, so I make sure that once customers come and experience the difference in the quality of our meat, they are hooked.”

The Market location will be the second site for What’s Your Beef. The shop’s first location is in Ballantyne at 14021 Conlon Circle. In addition to fresh-cut meats, What’s Your Beef will offer hot dogs, Italian sausages and sub sandwiches, grab-and-go homemade meals, freezer packs and homemade pasta.

What’s Your Beef is scheduled to open in early June, with a grand opening celebration June 21 as part of the 7th Street Public Market ‘cue and brew giveaway and promotion.