Tuesday, May 6, 2014

The best times to post on Twitter, Facebook, LinkedIn and more

Running social media for your small business can be time-consuming. So don't waste energy posting at non-optimal times of day. Here's your guide, courtesy of marketing blog SumAll.

While the best times will vary based on the type of business, audience and schedule, here's a general sense of when is best to post, according to SumAll:

Twitter: 1-3 p.m. weekdays.
Facebook: 1-4 p.m. and 2-5 p.m. weekdays.
LinkedIn: 7-8:30 a.m. and 5-6 p.m. Tuesday, Wednesday and Thursday.
Tumblr: 7-10 p.m. weekdays and 4 p.m. Fridays.
Instagram: 8 p.m. Monday, 5-6 p.m. other weekdays, sweet spot at 6 p.m.
Pinterest: 2-4 p.m. and 8-11 p.m. weekdays. But weekends are the best time.
Google+: 9-11 a.m. weekdays.

Read more here. The main takeaway: get people's attention during their downtime, whether it's in the morning during the commute, during a lunch break or during even rush hour.

The site also has interesting posts on e-commerce trends and getting the most out of analytics.
Side note: I like that SumAll gives you the estimated time it will take you to read a post. Interesting concept.


Maria David said...

So useful, Caroline!

Cindy Dy said...

Awesome there, Great work, keep it up. I love returning back to this site and reading the quality content you always have on offer.